Graphic Designer/Stockholm, Sweden
[Packaging design] [Concept] [Print & Prototype] [Photography]
Create an updated ICA Selection that firmly establishes its position as ICA's finest product range.
TEAM
Julia Eklöf / Linnéa Svensson / Miranda Borgkvist
Shortlisted in Young Ones ADC Communication Design: Packaging
With Dimensions of Flavor, we create taste experiences that engage all the senses. By combining familiar products with distinctive flavors, we strive to establish a new benchmark for ICA Selection.
Typography and color are central to our design. Each product features a distinct typeface, complemented by hand-drawn lettering that enhances its unique character and taste experience. Our colors are inspired by the ingredients themselves, capturing shades from the surface to the core – an essential choice, as 85% of consumers make purchasing decisions based on color.
Transparent "flavor windows" offer a glimpse of the product, sparking curiosity and a desire to taste. We use aluminum packaging for its exceptional ability to preserve aromas and flavors over time.
© 2025 Isabella Wretman