Soju
CASE
HaiHai Brewery is going to launch Soju in Sweden. Design its packaging.
SOLUTION
Soju is a traditional Korean alcoholic beverage known for its pure and mild taste. I have designed the packaging for three different flavors of soju: natural, pomegranate, and blueberry.
The packaging is inspired by Korean design and is characterized by harmony and symmetry with references to Korean culture. The tiger holds profound symbolic significance in Korean culture and has been present in history for a long time. It is an important animal in Korean mythology and folklore, holding a prominent place in art, literature, and traditional ceremonies. The tiger is seen as a symbol of power and majesty, offering protection against evil and representing success and happiness. Harmony and balance are fundamental principles in Korean culture and aesthetics, reflected in many areas such as art, architecture, fashion and cooking.
The packaging is inspired by Korean design and is characterized by harmony and symmetry with references to Korean culture. The tiger holds profound symbolic significance in Korean culture and has been present in history for a long time. It is an important animal in Korean mythology and folklore, holding a prominent place in art, literature, and traditional ceremonies. The tiger is seen as a symbol of power and majesty, offering protection against evil and representing success and happiness. Harmony and balance are fundamental principles in Korean culture and aesthetics, reflected in many areas such as art, architecture, fashion and cooking.
