Create symbols of hope, unity & action that could be a banner icon for the fossil fuel free movement with the potential to transcend language and capture people’s imaginations by becoming part of the cultural zeitgeist. D&AD New Blood Awards brief for The Fossil Fuel Non-Proliferation Treaty Initiative.

We have drawn inspiration from the word power – the movement when people come together and the energy that nature provides. Our concept is based on sustainable energy sources and their power. By linking them to the four elements – fire, water, air and earth – we give our concept a broader and deeper significance. Our goal is for our symbols to be versatile and useful for discussing various environmental issues, not just renewable energy.

Isabella Wretman
Miranda Borgkvist