ICA Selection
CASE
Create an updated ICA Selection that firmly establishes its position as ICA's finest product range.
SOLUTION
With Dimensions of Flavor, we create taste experiences that engage all the senses. By combining familiar products with distinctive flavors, we strive to establish a new benchmark for ICA Selection.
Typography and color are central to our design. Each product features a distinct typeface, complemented by hand-drawn lettering that enhances its unique character and taste experience. Our colors are inspired by the ingredients themselves, capturing shades from the surface to the core – an essential choice, as 85% of consumers make purchasing decisions based on color.
Transparent "flavor windows" offer a glimpse of the product, sparking curiosity and a desire to taste. We use aluminum packaging for its exceptional ability to preserve aromas and flavors over time.
Typography and color are central to our design. Each product features a distinct typeface, complemented by hand-drawn lettering that enhances its unique character and taste experience. Our colors are inspired by the ingredients themselves, capturing shades from the surface to the core – an essential choice, as 85% of consumers make purchasing decisions based on color.
Transparent "flavor windows" offer a glimpse of the product, sparking curiosity and a desire to taste. We use aluminum packaging for its exceptional ability to preserve aromas and flavors over time.
TEAM
Isabella Wretman
Julia Eklöf
Linnéa Svensson
Miranda Borgkvist
Julia Eklöf
Linnéa Svensson
Miranda Borgkvist
