Create a new visual identity for the brand Pure Effect, which produces cleaning and clothing care products that use biotechnology and active bacterial cultures. The aim of this new visual identity is to boost Pure Effect's sales and expand its reach, while also making it easier to understand what the product is and how to use it. Disclaimer: The photographs in this student work are borrowed from photographers.

Through the design concept "Double Down on Bacteria," we aim for Pure Effect to be a pioneer in creating opportunities in people's everyday lives. Our goal is to make the power of bacteria accessible and shift the perception of bacteria from unclear to essential. We embody this in our design by embracing the principles of being inviting, bold, trustworthy, and fresh.

The identity clearly communicates the product's bacterial content and the biotechnology behind it. To highlight the bacteria as heroes while maintaining an inviting and trustworthy tone, we’ve chosen to illustrate them in colorful and organic forms. Inspired by the shape of Bacillus subtilis, these illustrations present the bacteria in a positive and engaging way that sparks interest.

Rio Fällberg
Clara Rollny